Sexploitation: 10%
Intelligence: 60%
The copy of the print ad reads: “Carlsberg don’t do camouflage, but if we did, it would probably be the best camouflage in the world.” and the other one below says the same thing about “weather”.
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Creativity: 65%
Sexploitation: 60%
The copy of these ads in Portuguese reads “Girls, protect yourself. Demand your partner to wear a condom.” There’s also a video from this campaign available in youtube which shows various sex scenes that the male partners shoots the girl after the sex. During the video I was wondering why the male partner is blamed solely for HIV infection but at the end of the video it gets clear. Two more print ads is available at the bottom of this post.
Sexploitation: 90%
Creativity: 70%
As much as I like Diesel’s Spring-Summer 2005 ad campaign, I’m ambivalent about Fall Winter 2005 collection advertisements. The images are too sexploitative, more than every other Diesel ad, but I like them in some other way. The stopwatch and pressure of the girl’s fingers in the picture on the left is a big plus for creative direction. Also, three other picture below, which resemble group sex, play well with your imagination.
The title of this campaign is “A guide to the individual pursuit of hedonistic pleasure” which I like it, but advertisers usually use simpler titles.
The photographs are taken by fashion photographers Mert Alas and Marcus Piggott. You can find more information about Mert and Marcus in their wikipedia entry here.
Sexploitation: 20%
Intelligence: 80%
The Spring Summer 2005 ad campaign for Diesel, is the best I’ve ever seen from the Italian clothing company and surprisingly, it’s not sex-saturated. I’m not sure how much digital artwork has been applied to these images but I guess they’re original photographs with certain filters.
Elaine Constantine, the photographer of these images has created a visually appealing atmosphere which is present in her other works too. You can check other works by Elaine here.
