Chinese Blood Donation Ad
Friday, July 6th, 2007
Creativity:85%
Sexploitation: 0% (oh, thanks!)
Intelligence: 85%
Rebel: 0%
The message written on the bottom of the ad in Chinese is: “Saving one’s life now, save your own later.” Of course, the message directly refers to what the black-man is doing with his cut-out friend, and the real guy in this photo is saving black-man’s life “later”!
Excellent design from a designer’s point of view so I give it 8.5/10 for Creativity and Intelligence.
But why should someone save his/her own life later? This Chinese ad clearly encourages something more than blood donation; something like “sacrifice” which I’m not sure if this is intentional, but I guess it is, because the ad is probably government-sponsored.
If you have any ideas about the ratings and the ad itself, please post your comments below.
