Creativity:50%
Sexploitation: 0%
Intelligence: 10%

Personally, I don’t like these kind of incomplete slogans. Make WHAT move? Make WHAT happen? This technique is widely used, like Nike’s “Just Do It”, but I prefer more sophisticated slogans.

In these ads, right footsteps are black and left footsteps are white. Why? Any ideas?

Except the girl in white, other models in these ads are not standing on two pieces of footstep-papers which I think it’s a mistake.

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Creativity:85%
Sexploitation: 70%
Intelligence: 85%
Rebel: 0%

I’m really curious to know how Marcel-Paris or Diesel has come up with this brilliant idea. Every ad in this campaign contains thoughtful elements and it’s neatly designed.

Anyway, these ads are more fashion ads than a global warming awareness campaign (No, it’s not “global warNing”!).

Do you have any ideas about this ad or my ratings? Please comment on this post.

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Creativity:85%
Sexploitation: 0% (oh, thanks!)
Intelligence: 85%
Rebel: 0%

The message written on the bottom of the ad in Chinese is: “Saving one’s life now, save your own later.” Of course, the message directly refers to what the black-man is doing with his cut-out friend, and the real guy in this photo is saving black-man’s life “later”!

Excellent design from a designer’s point of view so I give it 8.5/10 for Creativity and Intelligence.

But why should someone save his/her own life later? This Chinese ad clearly encourages something more than blood donation; something like “sacrifice” which I’m not sure if this is intentional, but I guess it is, because the ad is probably government-sponsored.

If you have any ideas about the ratings and the ad itself, please post your comments below.

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Creativity:25%
Sexploitation: 80%
Intelligence: 75%
Rebel: 85%

This is the so-called gang-rape ad by D&G that following protests in Spain, D&G pulled the ad from Italian publications. Advertising Self-Discipline Institute (IAP) said in a statement that the ad “offended the dignity of the woman, in the sense that the feminine figure is shown in a degrading manner. The woman has an alienated expression, with an absent look.”

Is it much different from other sex exploitation ads? I don’t think so. I agree that the woman is in a “passive and helpless position” as stated by the IAP, but I can’t agree that it’s “degrading to women”. At most, IAP can say it’s degrading to the woman in the picture!

I searched the web for IAP, but I found no website. How come an organization with a big name such as this doesn’t have an official website?

Anyway, I don’t think the ad is much creative. No new element is used but D&G violent theme. It’s indeed Sexploitative and Rebel. And it’s intelligent in the sense that although it’s banned from media, D&G is the winner.