Creativity: 80%
Intelligence: 75%

It looks a little contradictory when an art museum’s advertisement says: “Art doesn’t live on museum walls. It lives in you”, but it’s just a creative way to advertise for a special group of people. These ads for Sao Paulo Museum of Art, winners of a Bronze Lion in Cannes Lions advertising festival, combine a good art and creative direction and copywriting.

A closer look reveals famous elements of different painters’ artworks combined together. The one above combines Vincent Van Ghogh’s sky, sun, sunflowers and furniture and his self-portrait, with Edward Munch’s famous character from The Scream, and other ads from this campaign combines artworks from different painters like Dali and Picasso.

From the picture and the text of the ad, it’s apparent that these ads depict someone’s imagination. So do you think the small faces in the bottom of these ads necessary ? I don’t think so.

Credits:
Advertising Agency: DDB, Sao Paulo, Brazil
Executive Creative Directors: Sergio Valente, Julio Andery
Creative Directors: Sergio Valente, Julio Andery, Augusto Moya
Copywriter: Fred Saldanha
Art Directors: Pedro Izique, Guilherme Nobrega
Photographer: Ricardo Rojas
Illustrators: Pedro Izique, Macacolandia
Account Supervisor: Thelma Mayr
Advertiser’s Supervisor: Julio Neves

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This entry was posted on Monday, July 16th, 2007 at 1:06 am and is filed under Cannes Lions Winners. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.