Casas del Bosque’s Wine Print Ads

Casas del Bosque’s Wine Print AdsThe Chilean wine maker, Casas del Bosque, presents it’s 2007 advertising campaign which is somehow different from other beverage ads. The prints depict bottles of wine labeled with famous phrases about wine and related artworks. It seems that, unfortunately, the bottles are not produced in real and they’re just present inside these print ads.

The Spanish proverb, “A wine must have three garments of a beautiful woman: Good face, good scent and good mouth.” is written on the bottle on the left and other bottles have different poetic phrases.

Follow this post for more images from this campaign.



Casas del Bosque’s Wine Print AdsCasas del Bosque’s Wine Print Ads

Left: “A glass of wine at the right moment, is worth more than all the wealth of the Earth. — Gustav Mahlez”
Right: “A little bit of sky and hell in a single wine bottle. — Mexian Proverb”

Casas del Bosque’s Wine Print AdsCasas del Bosque’s Wine Print Ads

Left: “Wine sows poetry in hearts. — Dante Alighieri”
Right: “There’s more history than geography in a bottle of wine. — Jean Knessmann”

Casas del Bosque’s Wine Print Ads

“Wine. In victory, we deserve it, in defeat, we needed it. — Napoleón”

Casas del Bosque’s Wine Print Ads

“A good wine is like a good film: It lasts a moment and it leaves a glorious flavour in the mouth; it’s new at every sip and, as it happens in films, it’s born and reborn in each “taster”. — Federico Fellini”

Credits:
Advertising Agency: Mostro, Santiago, Chile
Creative Director: Daslav Maslov
Art Directors: Pablo Silva, Daslav Maslov
Copywriters: Gastón Morales, Nicolás Concha, Gonzalo Rossi
Illustrator: Mal de Ojo
Digital Illustraor: Salamagica

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3 Comments »

Comment by ali
2007-08-14 05:52:40

Hey Omid.

It’s Ali. For some reason I can’t email you at omid@adseduction.com
do you have another email address?

Thanks
ali

 
Comment by Tomas
2007-09-17 12:37:15

The title “You can get in but you can’t get out” perfectly fits your blog.
I wholeheartedly applaud. Thank you. It was great pleasure to meet you.

 
Comment by Jennifer
2007-11-16 04:30:29

I really like this campaign- too bad the bottles weren’t actually produced for consumers. I’m sure it would have boosted sales more than the campaign alone.

 
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