Creativity: 65%
Sexploitation: 60%

The copy of these ads in Portuguese reads “Girls, protect yourself. Demand your partner to wear a condom.” There’s also a video from this campaign available in youtube which shows various sex scenes that the male partners shoots the girl after the sex. During the video I was wondering why the male partner is blamed solely for HIV infection but at the end of the video it gets clear. Two more print ads is available at the bottom of this post.

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Creativity: 80%
Sexploitation: 60%

With Wonderbra, censorship markers of UAE need to mark more to cover the erotic part! I like the idea behind this ad.

Click on the image for a high resolution image.




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With no doubt, Sisley, the fashion oriented brand of Benetton, uses extreme sexual images in their ads, and if it’s not pornography, some of Sisley ads are very close to it. Sometimes Sisley ads don’t even contain a piece of Sisley clothing.

One of the controversial Sisley ads features model Josie Maran milking a cow with milk all over her face which resembles nothing but sexual act. See this nearly-NSFW ad here.

About Face, an organization against sexual objectification of women in media and advertising, ranks Sisley among top 10 brands who repeatedly use sexual images in their ads.

For a collection of Sisley ads, click here.

More: Jennifer has a good post about Josie Maran getting in trouble because of the cow ejaculation ad.

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Creativity:75%
Sexploitation: 30%
Intelligence: 90%

Besides very good art direction, I like the messages written in each of these ads. This campaign won a Gold Lion at Cannes Lions advertising festival.

Do you have any opinion about the ratings above? Comment on!

“Straps 5 millimeters thinner. Great news for your admirers: you’ll be 5 millimeters more naked.“

“If you like delicate and feminine things, you deserve a sandal like this. If you don’t, you deserve to be hit with a sandal like this.“

“Havaianas make you more attractive to the opposite sex. Problem: they can make you more attractive to your own sex too.“

“Ideal for seduction: they’re very beautiful. Ideal for post-seduction: they’re very easy to take off.“

“If he praises your eyes, he’s thinking about your breasts. If he praises your smile, he’s thinking about your breasts. If he praises your Havaianas, either the guys has a foot fetish or he’s thinking about your breasts.“

“We made the size of the straps considerably smaller. If it worked with bikinis, it’ll work with sandals.“

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Creativity:85%
Sexploitation: 70%
Intelligence: 85%
Rebel: 0%

I’m really curious to know how Marcel-Paris or Diesel has come up with this brilliant idea. Every ad in this campaign contains thoughtful elements and it’s neatly designed.

Anyway, these ads are more fashion ads than a global warming awareness campaign (No, it’s not “global warNing”!).

Do you have any ideas about this ad or my ratings? Please comment on this post.

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