Diesel Erotic Advertising
Sexploitation: 90%
Creativity: 70%
As much as I like Diesel’s Spring-Summer 2005 ad campaign, I’m ambivalent about Fall Winter 2005 collection advertisements. The images are too sexploitative, more than every other Diesel ad, but I like them in some other way. The stopwatch and pressure of the girl’s fingers in the picture on the left is a big plus for creative direction. Also, three other picture below, which resemble group sex, play well with your imagination.
The title of this campaign is “A guide to the individual pursuit of hedonistic pleasure” which I like it, but advertisers usually use simpler titles.
The photographs are taken by fashion photographers Mert Alas and Marcus Piggott. You can find more information about Mert and Marcus in their wikipedia entry here.
Complete set of photos is available in JozWorld.
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I think it’s vulgarity and not beautiful!
I recall the ads by “the United Colors of Beneton” some time back, very catchy and provocative.
Such ads, whilst going against the grain, can be very effective, especially as they make people talk beyond their comfort zones.
Good to note someone’s doing something about seduction and protection.
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It is all so unfair and unjust
It is often said that you judge a society on how it treats its most susceptible members - in these days it’s elderly, young and sick
In these situations and judgments America does not stack up well
It’s better up there in Canada
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Count me in on this automotive industry “diesel” form as well as format of advertising
What an industry