Diesel Global Warming
Creativity:85%
Sexploitation: 70%
Intelligence: 85%
Rebel: 0%
I’m really curious to know how Marcel-Paris or Diesel has come up with this brilliant idea. Every ad in this campaign contains thoughtful elements and it’s neatly designed.
Anyway, these ads are more fashion ads than a global warming awareness campaign (No, it’s not “global warNing”!).
Do you have any ideas about this ad or my ratings? Please comment on this post.
Advertising Agency: Marcel, Paris
Creative director/Copywriter: Frederic Temin
Art directors: Nicolas Chauvin, Romin Favre
Photographer: Terry Richardson
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on Saturday, July 7th, 2007 at 12:10 am and is filed under Global Awareness, Diesel, Sexploitative.
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The ad with the parrots is Piazza San Marco in Venice, Italy.
On any day it’s filled with hundreds of pigeons - so the tropical parrots,
indicating the climate change - is very clever.
But if New York is underwater, Rio De Janiero is underwater, South Dakota is underwater,
Venice would be toast. It’s practically underwater now!
Hey Nathan, you’re right, piazza san marco shouldn’t exist…
small mistake at Diesel, maybe they can’t follow everything there at Molvena
Gorgeous art direction, but which message is stronger: buy the clothes, or warm the planet faster?
The latter one
Your so pessimist! This campaign is a piece of art. This suppose to be art/advertising, not the National Geographic, dumb-dumb,
What wonderful seductive ads
Guess that it is all insurance to keep one out of trouble and harm’s way