Freddy: Make a move, make it happen
Creativity:50%
Sexploitation: 0%
Intelligence: 10%
Personally, I don’t like these kind of incomplete slogans. Make WHAT move? Make WHAT happen? This technique is widely used, like Nike’s “Just Do It”, but I prefer more sophisticated slogans.
In these ads, right footsteps are black and left footsteps are white. Why? Any ideas?
Except the girl in white, other models in these ads are not standing on two pieces of footstep-papers which I think it’s a mistake.
Credits:
Agency: 1861 United, Milan, Italy
Art Director: Federico Pepe
Copywriter: Stefania Siani
Creative Directors: Roberto Battaglia / Pino Rozzi
Photographer: Pierpaolo Ferrari
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