MTV: Demand Your Partner to Wear a Condom
Creativity: 65%
Sexploitation: 60%
The copy of these ads in Portuguese reads “Girls, protect yourself. Demand your partner to wear a condom.” There’s also a video from this campaign available in youtube which shows various sex scenes that the male partners shoots the girl after the sex. During the video I was wondering why the male partner is blamed solely for HIV infection but at the end of the video it gets clear. Two more print ads is available at the bottom of this post.
Credits:
Advertising Agency: Ogilvy, Portugal
Creative Director / Copywriter: Edson Athayde
Art Director: Maria Amorim
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on Sunday, July 22nd, 2007 at 6:50 pm and is filed under HIV/AIDS, Sexploitative.
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