About Dolce and Gabanna Controversial Ad
July 3rd, 2007
Creativity:25%
Sexploitation: 80%
Intelligence: 75%
Rebel: 85%
This is the so-called gang-rape ad by D&G that following protests in Spain, D&G pulled the ad from Italian publications. Advertising Self-Discipline Institute (IAP) said in a statement that the ad “offended the dignity of the woman, in the sense that the feminine figure is shown in a degrading manner. The woman has an alienated expression, with an absent look.”
Is it much different from other sex exploitation ads? I don’t think so. I agree that the woman is in a “passive and helpless position” as stated by the IAP, but I can’t agree that it’s “degrading to women”. At most, IAP can say it’s degrading to the woman in the picture!
I searched the web for IAP, but I found no website. How come an organization with a big name such as this doesn’t have an official website?
Anyway, I don’t think the ad is much creative. No new element is used but D&G violent theme. It’s indeed Sexploitative and Rebel. And it’s intelligent in the sense that although it’s banned from media, D&G is the winner.
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Posted in Sexploitative, Controversial, Uncategorized | 1 Comment »
