Wonderbra in United Arab Emirates
Creativity: 80%
Sexploitation: 60%
With Wonderbra, censorship markers of UAE need to mark more to cover the erotic part! I like the idea behind this ad.
Click on the image for a high resolution image.
Credits:
Agency: Tonic Communications, Dubai
Creative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray





brilliant!
there’s another one intended for bus stop ads, where the breasts are cracking the glass -
http://www.phreak20.com/vandalised-bus-stop-is-latest-wonderbra-ad.html