You’ll Be More Naked With Havaianas
Creativity:75%
Sexploitation: 30%
Intelligence: 90%
Besides very good art direction, I like the messages written in each of these ads. This campaign won a Gold Lion at Cannes Lions advertising festival.
Do you have any opinion about the ratings above? Comment on!
“Straps 5 millimeters thinner. Great news for your admirers: you’ll be 5 millimeters more naked.“
“If you like delicate and feminine things, you deserve a sandal like this. If you don’t, you deserve to be hit with a sandal like this.“
“Havaianas make you more attractive to the opposite sex. Problem: they can make you more attractive to your own sex too.“
“Ideal for seduction: they’re very beautiful. Ideal for post-seduction: they’re very easy to take off.“
“If he praises your eyes, he’s thinking about your breasts. If he praises your smile, he’s thinking about your breasts. If he praises your Havaianas, either the guys has a foot fetish or he’s thinking about your breasts.“
“We made the size of the straps considerably smaller. If it worked with bikinis, it’ll work with sandals.“
Credits:
Advertising Agency, City: ALMAPBBDO, Sao Paulo
Country: BRAZIL
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
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on Wednesday, July 11th, 2007 at 12:15 am and is filed under Cannes Lions Winners, Fashion, Sexploitative, Uncategorized.
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alpargatas and havaianas have been making great ads for a while, kudos.
Sexy, chocoalaty… it will make my girl friend perfact….Clever really..