“Extra large turtleneck for a blind date who does not even qualify.”

“Reversed hood for girls whose dads pick them up at disco entrances.”

“Fringe extensions for daughters whose dads behave like teenagers.”

I like the turtleneck one.


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The Chilean wine maker, Casas del Bosque, presents it’s 2007 advertising campaign which is somehow different from other beverage ads. The prints depict bottles of wine labeled with famous phrases about wine and related artworks. It seems that, unfortunately, the bottles are not produced in real and they’re just present inside these print ads.

The Spanish proverb, “A wine must have three garments of a beautiful woman: Good face, good scent and good mouth.” is written on the bottle on the left and other bottles have different poetic phrases.

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Sexploitation: 10%
Intelligence: 60%

The copy of the print ad reads: “Carlsberg don’t do camouflage, but if we did, it would probably be the best camouflage in the world.” and the other one below says the same thing about “weather”.


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Creativity: 65%
Sexploitation: 60%

The copy of these ads in Portuguese reads “Girls, protect yourself. Demand your partner to wear a condom.” There’s also a video from this campaign available in youtube which shows various sex scenes that the male partners shoots the girl after the sex. During the video I was wondering why the male partner is blamed solely for HIV infection but at the end of the video it gets clear. Two more print ads is available at the bottom of this post.

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Sexploitation: 90%
Creativity: 70%

As much as I like Diesel’s Spring-Summer 2005 ad campaign, I’m ambivalent about Fall Winter 2005 collection advertisements. The images are too sexploitative, more than every other Diesel ad, but I like them in some other way. The stopwatch and pressure of the girl’s fingers in the picture on the left is a big plus for creative direction. Also, three other picture below, which resemble group sex, play well with your imagination.

The title of this campaign is “A guide to the individual pursuit of hedonistic pleasure” which I like it, but advertisers usually use simpler titles.

The photographs are taken by fashion photographers Mert Alas and Marcus Piggott. You can find more information about Mert and Marcus in their wikipedia entry here.

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